web app, UI, UX, branding


Design an app that provides editing capabilities for any public URL.


Through rapid prototyping, the product team was able to identify and troubleshoot a wide range of UX challenges. We identified patterns that contribute to a broken experience, then created a series of fail-safes. The result was a lightweight personalization tool. The web interface allows users to enter any URL and instantly modify the page content. The modified page can be saved as a unique URL to be shared publicly, or it can replace the original page (if you have rights to the original site). Example: create multiple versions of a landing page with content tailored to a specific demographic (age, gender, location, interests), all without touching any code.